Who is the most important employee in a Company?

The Receptionist!

And often they are amongst the lowest paid!

But at their best, these frontline employees can dramatically improve a brand and business, or they can kill it. simply by their attitude and tone of voice on the phone. Being in tele-com marketing and new business development for close to 20 years, I estimate I’ve spoken to well over a million receptionists over the years. Some good, some bad, and some dreadful! Considering the influence they have on our success, isn’t it time we give them the respect they deserve? Coach them! Guide them! Reward them! Listen to them! – and every once in a while call them to know what your brand sounds like over the phone. Read More